Association veteran must harmonize certification programs, eliminate redundancies while shuttling between far-flung officesHickman By A. Caryn Freeman After years of fierce competition, creating rival programs, and poaching staff, two associations merged last year to form the Pool & Hot Tub Alliance. Sabeena Hickman, who joined PHTA as its first permanent CEO in September, said one of the biggest challenges in her new role is creating a new culture. "I've always built organizations on openness and transparency, and that's what we need to move toward," Hickman said. Hickman, former CEO of the National Association of Landscape Professionals, is getting to know the… Read More